Amid events to celebrate the UN Arabic Language Day that is commemorated on December 18, actions will be set out to promote, preserve and disseminate the Arabic in the following years.
Author: Marcos Carrieri
Marcos Carrieri
A journalist with stints in daily newspapers and press offices, he holds a master’s degree from the School of Arts and Humanities of the University of Lisbon and a postgraduate degree in business communications from the Methodist University of São Paulo.
Total shipments were higher this year compared to 2022. According to the sector lobby, the most significant increases in purchases were from China, Saudi Arabia, South Africa, South Korea, and Mexico.
The director of International Relations of CNA, Sueme Mori, said Middle Eastern, Asian, and African nations could increase their demand.
The coffee shop chain will open new points of sale in the first half of 2024 in Dubai, Saudi Arabia, and Egypt. The company aims to have 1,500 units abroad and 350 in Brazil by 2028, with a total revenue of USD 350 million.
Flavors & Memories, created by the Adus NGO, will have its third edition in the first half of 2024. After holding workshops with chefs, a recipe book will be the final stage of the initiative.
For the first time, the event held in the capital of the United Arab Emirates presented Latin American works. Brazilian contemporary art exponents represented by Galeria Karla Osorio and DAN Galeria had their works exhibited at the Fair.
The North African country opened its market for Brazilian poultry in October. Negotiations to reduce tariffs to close to zero are already underway.
The Brazilian food service inputs and equipment industry sells to countries in the region that value product quality and after-sales.
A mission organized by Brazilian Ministries with support from the Arab-Brazilian Chamber of Commerce will visit Kenya, Egypt, and Ethiopia from December 6 to 15. Business meetings and seminars will be an opportunity to showcase Brazilian know-how in producing food, plastics, toys, and cosmetics, among other products.
The event will bring representatives from 55 countries with lectures, musical performances, craft workshops, gastronomy, and other attractions from November 17 to 20.
The conference held in Abu Dhabi presents and discusses trends in the communication sector with the use of new digital tools and reaffirms the importance of journalistic coverage on topics that are already a reality, such as global warming. Bruno de Sá represents the Brazil-Arab News Agency at the event.
Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.
International Relations students from São Paulo’s FMU met with the institution’s president, Osmar Chohfi, and the Marketing & Communication vice president, Silvia Antibas. They learned about the diplomatic and commercial relations between Brazil and the Arab countries.
Brazilians had meetings with foreign publishers and agents in one of the major literary events in the Middle East. Buyers are primarily interested in children’s books.
