The Brazilian food service inputs and equipment industry sells to countries in the region that value product quality and after-sales.
Author: Marcos Carrieri
A mission organized by Brazilian Ministries with support from the Arab-Brazilian Chamber of Commerce will visit Kenya, Egypt, and Ethiopia from December 6 to 15. Business meetings and seminars will be an opportunity to showcase Brazilian know-how in producing food, plastics, toys, and cosmetics, among other products.
The event will bring representatives from 55 countries with lectures, musical performances, craft workshops, gastronomy, and other attractions from November 17 to 20.
The conference held in Abu Dhabi presents and discusses trends in the communication sector with the use of new digital tools and reaffirms the importance of journalistic coverage on topics that are already a reality, such as global warming. Bruno de Sá represents the Brazil-Arab News Agency at the event.
Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.
International Relations students from São Paulo’s FMU met with the institution’s president, Osmar Chohfi, and the Marketing & Communication vice president, Silvia Antibas. They learned about the diplomatic and commercial relations between Brazil and the Arab countries.
Brazilians had meetings with foreign publishers and agents in one of the major literary events in the Middle East. Buyers are primarily interested in children’s books.
Bawadi Al Dain executives are in Brazil for meetings with local agribusiness entrepreneurs in search of deals and trades.
Relics of the National Library of Brazil will be used by Egyptologists of the country’s National Museum in research. Photographic records can help make replicas of pieces lost to the 2018 fire. Part of the collection belonged to Pedro II of Brazil, an enthusiast of Egypt and Arabic.
An Emirati minister and a Brazilian diplomat pointed out sectors in which Brazil, African countries, and the UAE could cooperate to promote development. Panels discussed how to promote tourism and sell value-added products.
Mission to the Asian country featured Brazil’s agriculture minister Carlos Fávaro, Foreign Ministry, and industry associations. An event held by the Halal do Brasil project presented the Brazilian production to Indonesian businesspeople.
The firm will be based in Abu Dhabi to support companies from Brazil that want to expand trade into the Middle East and North Africa states.
One of the leading Brazilian exporters of animal protein, the company has served Arab markets for over 50 years. To produce according to the rules of Islam, the company has segregated plants, product certification, and invested in development.
Tourism Secretariats of São Paulo and Foz do Iguaçu presented projects that seek to welcome Muslim tourists following the principles and rules of their religion. The industry has the potential to grow, say experts present at the 2nd GHB Business Forum.

