Author: Mark Ament

The event, to take place between January 26 and 31 in Porto Alegre, already has 70,000 participants from 120 countries enrolled. A total of 1,900 activities have been programmed, among them debates, conferences and cultural programmes. The Forum is returning to Brazil after having taken place in Mumbay, India, last year. The Brazilian Foreign Office (Itamaraty) has decided to simplify the issue of visas to foreigners interested in participating.

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The event, to take place between January 26 and 31 in Porto Alegre, already has 70,000 participants from 120 countries enrolled. A total of 1,900 activities have been programmed, among them debates, conferences and cultural programmes. The Forum is returning to Brazil after having taken place in Mumbay, India, last year. The Brazilian Foreign Office (Itamaraty) has decided to simplify the issue of visas to foreigners interested in participating.

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The designer develops articles inspired on her trips around the world. The theme of one of her last collections is Morocco. Despite not being an Arab descendant, Adriana identifies herself with the Moroccan culture and travels to the country about three times a year. "I always say that my soul is Moroccan," she said. The Brazilian has just set up a showroom in London, and it should help increase sales to the Arab countries. Among those who appreciate her jewellery are top models like Gisele Bünd

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Rimco International is to represent the Brazilian Global Guiders in the Arab countries as of March. The company from the city of Rio de Janeiro, in the southeastern Brazilian state that goes by the same name, was founded two years ago and exports from wood and refrigerators to coffee. The sales are turned exclusively to the Arab countries. The activities, however, are only beginning. Last year the company sold US$ 250,000 in goods. This year they expect to trade more than US$ 300,000.

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According to the director of the Foreign Trade Department of the Ministry of Development, among the 1,020 companies that started selling outside the country last year, around 900 are micro and small. In 2004, apart from the number of exporters in Brazil having grown significantly, the quantity of products sold and their participation in the trade balance of states with lower export tradition has also risen.

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Sales of unindustrialized coffee from Brazil to the region generated US$ 59 million, or US$ 29 million more than in 2003. The Arabs consumed 853,000 bags of Brazilian coffee, an increase of 36.4% in terms of volume. In general, Brazilian coffee exports, including those of soluble coffee, rose 31.4% in terms of revenues, pushed by the increase in the price of the commodity. In 2005 there should still be an increase in export revenues, but a reduction in the quantity shipped.

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This mission is part of the country strategy of commercial promotion in non-traditional markets. The delegation is going to participate in business meetings and is going to present the potential of the Brazilian economy to Kuwaiti and Saudi businessmen. The group will be in the region between February 21 and 24. The Brazilian Foreign Office (Itamaraty) hopes to take between 40 and 50 companies, organizations and sector associations.

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One of the five largest companies in the shoe sector in the world, Azaléia is going to inaugurate its seventh unit on the foreign market this year, the first in an Arab country. The person responsible for the store, in Saudi capital Riyadh, will be the company representative in the Arab country. According to Paulo Santana, Azaléia marketing director, the new brand released by the company yesterday, Funny, which is turned to pre-teens, should also be sold to the Arabs, who have been purchasing pr

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Brazilian exports reached US$ 4.03 billion in 2004, with an increase of 46% over 2003. Imports added up to US$ 4.1 billion. According to the president of the Arab Brazilian Chamber of Commerce, Antonio Sarkis Junior, the entry of new companies and Brazilian products in the export basket helped generate this performance. For 2005, the entity forecasts an increase of 12% to 13% in sales to the Arabs.

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When faced with the expansion of agricultural and livestock growth in Brazil, companies connected to the sector are seeking ways of finding alternative rural credit. The stock exchange and agricultural papers, for example, are now options to raise funds for production or trade. Renar, an apple producer and exporter from the southern Brazilian state of Santa Catarina, should start trading on the São Paulo Stock Exchange (Bovespa) in around 30 days.

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