São Paulo – The plan is to gain space in Brazil and abroad with cosmetics made out of ostrich oil, in an expansion plan that should begin in 2011. And it includes the Arab countries. The balms, moisturisers and hand creams will be the Ostrich Cold Cream gateway into other markets, as will the line of male cosmetics to be released in the first half of this year.
The company is a branch of Companhia do Avestruz, from Mato Grosso, which produces ostrich meat and accessories like leather products, including handbags and shoes, for example.
According to the marketing director at the company, Tânia Kramm da Costa, ostrich oil is rich in substances like omega 3, 6 and 9, as well as vitamins D and E, thus having tonic and hydrating properties.
The line of cosmetics has been under development since 2006, with the release of two products late last year. “We already have a good return in the local market,” said Tânia. “We are now going to start selling to other states and preparing the ground for exports, starting in 2011.”
Abroad, the objective is to start in the Mercosur, the customs union that includes Brazil, Argentina, Paraguay and Uruguay. “This is due to the proximity and ease for market access,” said the executive. Then the plan is to go to regions like Europe and the Middle East. “We know that the Arab countries are greatly interested in Brazilian cosmetics,” said Tânia. “We are going to get ready to invest in this, to research these markets,” she explained.
For use in the cream, ostrich oil is triple-filtered to eliminate residues. The products also include ingredients like honey, flowers and fruit, like green apple and Brazil cherry, among others.
Apart from female audiences, the company also plans to invest in men, with products like hand cream developed for them.
*Translated by Mark Ament
