São Paulo – Contacts made by Brazilian enterprises during this year’s edition of Beautyworld Middle East, held from May 27th to 29th in Dubai, should lead to deals worth a combined US$ 11.82 million in the next 12 months. The estimate was issued by the Beautycare Brazil project, of the Brazilian Toiletry, Cosmetics and Perfumery Manufacturers Association (Abihpec, in the Portuguese acronym), which has taken 16 companies to the fair this year.
The project was coordinated by Abihpec in partnership with The Brazilian Export and Investment Promotion Agency (Apex-Brasil), with backing from the Arab Brazilian Chamber of Commerce, the Brazilian embassy in the United Arab Emirates, and the Dubai Municipality.
In 2013, 10 Brazilian companies went to the fair via the Abihpec’s project. On the occasion, the Brazilian stand covered 150 square metres. This year, 16 companies participated, in a 240 square-metre stand. These 16 companies have already expressed their interest in attending again in 2015.
According to Beautycare Brazil project manager Gueisa Silvério, the presence of Brazilian enterprises has been growing since the project’s first year, 2004. “The growing participation of companies is due to demand in the region. The Middle East market is expanding, and expectations are very positive,” Silvério told ANBA this Wednesday (4th). The participating companies made 796 contacts with potential clients from 45 different countries.
According to Silvério, the Middle East is regarded as a “target market” for Abihpec’s project for its cash circulation and because it seeks out product abroad. According to information released by the Beautyworld organizers, the event featured 1,354 companies from 52 countries this year.
The Brazilian participants in this year’s show were Brazilian Secrets Hair, Bionat, Daltro Cosméticos, De Sírius, Embelezze, Exo Hair, Goz Cosméticos, Honma Tokyo, Ideal Cosméticos, Itallian Hairtech, Nunaat, Prolab, Sweet Hair, Studio Hair Professional, Tech Line and Vidal Life.
*Translated by Gabriel Pomerancblum
