In order to stimulate Brazilian egg exports, the Brazilian Poultry Exporters Association (Abef) is planning a series of actions, domestic and foreign, including promotions at food fairs in the United Arab Emirates, Japan, China and France.
The association’s strategic plan was presented this week to companies in the industry that are considering becoming affiliated with the Abef, reports Arab-Brazil news agency (ANBA). One of the plans is to develop the technical area, including efforts for improving sanitation, quality, animal breeding and product certification. Meetings with the Brazilian Ministry of Agriculture and technical meetings are also part of the strategy.
In the international sphere, Abef is renewing its sectorial project with the Brazilian Export and Investment Promotion Agency (Apex) in order to obtain more funds and to be able to promote the Brazilian product at international events. Abef will participate in the Gulfood fair on 21 to 24 February in Dubai; in the FoodEx, in Japan; in Sial China and Sial Paris, as well as in actions in South Africa, during the World Cup period.
Last year, Brazilian egg exports totalled 37,000 tonnes, as against 14,000 in 2005, attesting to the evolution of sales and to the potential of the Brazilian industry, according to the president of the Abef, Francisco Turra.
The world’s main egg importing markets are China, Hong Kong, Singapore and the European Union. For those destinations, the Abef intends to carry out intelligence work in order to enter and develop the markets. Product will be promoted abroad under the ‘Brazilian Egg’ brand.
