São Paulo – Brazil welcomed over 1.4 million international tourists in January 2025, bringing USD 805 million to the country’s economy, according to data from the Central Bank of Brazil compiled by the Ministry of Tourism. This was the best January of the decade so far. Each foreign tourist spent an average of USD 2,000 on their trip.
“We have a huge room to grow even more in international tourism revenue coming to Brazil. Our work, in partnership with Embratur, is to attract these travelers, who are seeking authentic experiences, to discover everything we have to offer,” highlighted the Minister of Tourism, Celso Sabino. Embratur is the Brazilian Agency for the International Promotion of Tourism.
Tourism has been growing over the years in the country. Last year, the amount spent by international tourists in January was USD 801 million, 32% higher than in 2023, when the recorded amount for the same period was USD 604 million.
Development
The minister also said that investing in tourism is a strategic path for the country’s development. “Efforts in promoting the country abroad, improving tourism infrastructure, training the sector’s workforce, and expanding connectivity with new international routes have resulted in more revenue being injected directly into Brazil’s economy,” he pointed out.
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Translated by Guilherme Miranda
