Cairo – In its third day, Friday, a day of rest in Egypt, the Cairo International Fair opened to the general public. At the Brazilian stand, however, most of the work consisted of providing explanations to visitors concerning the potential of Brazil and the products that the country supplies.
“Many of the visitors today (Friday, 20th) came in seeking information on the products that Brazil can export,” said the Foreign Trade assistant at the Arab Brazilian Chamber of Commerce, Hans Lazarte Lima. “One of them, for example, explained that he is willing to import literally any product from Brazil and redistribute it in Egypt and the entire region, but first he needs a clear overview of the range of products offered by the country,” he added. According to him, Brazil is no longer regarded in the region only as the country of football, samba and coffee.
“Presently, the image of Brazil in the region is clearly changing, and people are coming to regard our country as a land of opportunity, in which it is possible to close good deals and do serious work,” stated the Marketing assistant at the Arab Brazilian Chamber, Karina Cassapula.
Her opinion is shared by Mourad Fawzy, administrative manager at an important Egyptian import and export company. Fawzy asserts that his company is interested in buying tyres in Brazil because it knows that Brazilian companies are able to supply the product quickly and without delay.
“This is what we are seeking at the moment, to buy tyres of various sizes from some Brazilian company, because we must meet an immediate demand from several companies here in Egypt,” said Fawzy, who also said that speed and seriousness are some of the qualities that are starting to be mentioned when people work with Brazilian exporter companies.
In addition to visits by businessmen and the general public, the Brazilian stand was also sought by representatives of other Arab countries. “We were visited by representatives of the Angolan stand, because they want to buy paint from Brazil and would like to get in contact with sector companies in our country,” stated Karina, who also said that people from the Indian stand, which adjoins the Brazilian one, want to contact exporters of Brazilian precious stones.
*Translated by Gabriel Pomerancblum
