São Paulo – Brazilian cosmetics by nine companies were presented on Tuesday (1) in the first day of Beautyworld Middle East, a fair in the sector in Dubai. The opening of the event was managed by the head of the Council of Businessmen of the United Arab Emirates, Hind Bint Abdul Aziz Al Qassimi, who visited the Brazilian stand. The fair ends on Thursday (3), at the Dubai International Convention and Exhibition Centre.
Most companies that are at the stand of the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec) already export to the Arab countries. Brazilian hair products are those most sold and appreciated by women in the Arab world.
In the case of Cless, for example, which is exhibiting at the fair, half of the production of cosmetics is turned to the Middle East. As ANBA had already disclosed, with the financial crisis that affected mainly the European market, the company hopes to sell up to 30% more to the Arab countries this year.
This is the seventh Brazilian participation in the fair, which includes Cless and Brazilian Fruit, Cosmiatric, L’acqua di Fiori, Nunaat, Cadiveu, Sther Cosmetics, Quasar Victoria and Skalla/Bell Soft. In this edition, Beautyworld Middle East includes the participation of 734 exhibitors, growth of 10% over the 2009 edition.
The fair in Dubai is the largest in the sector in the Middle East and should receive visitors from over 100 countries. According to president Al Qassimi, the beauty and cosmetics industry in the Emirates has been very strong, mainly in recent years. “Everybody likes to look good and to feel well, so the industry is growing solidly,” said Al Qassimi, in a fair press statement.
The cosmetics and personal hygiene product market in the Middle East is one of the largest and most profitable in the world. According to information disclosed on the fair site, the sector grows 12% an year and for 2010, sales should rise by over 11 billion dirnham (US$ 2.9 billion).
The product and service market has a turnover of over 7.3 billion dirham (US$ 1.98 billion) in Saudi Arabia, for example. Sales in the United Arab Emirates, in turn, are expected to exceed 3.3 billion dirham (US$ 900 million) this year.
*Translated by Mark Ament
