São Paulo – Brazil will organize two lectures on ornamental stones during the show for the home and building sector, The Big 5, in Dubai, on September 13 and 14. The lectures are part of the It’s Natural – Brazilian Natural Stone export incentive program, developed by the Brazilian Ornamental Stone Exporters Center (CENTROROCHAS) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The lecturer will be Paulo Giafarov, an international consultant of ornamental stones and CEO of DGG Stones.
Giafarov will demonstrate the use of Brazilian stones and the country’s operational capacity to supply large international markets. The first lecture will be given on September 13, at 7:00 pm GST, for local buyers. The second will be aimed at architects and designers, on the 14, also at 7:00 pm GST. Participation in the lectures will be restricted to guests.
The goal is to reinforce the excellence of the Brazilian sector for the local market. This will be the first time CENTROROCHAS participates in The Big 5. Four Brazilian stone companies will exhibit at the on-site show.
CENTROROCHAS and Apex-Brasil signed the It’s Natural – Brazilian Natural Stone program agreement in May. It aims to increase exports of Brazilian ornamental stones through strategic internationalization activities to strengthen, promote, and develop the sector in the global market.
Translated by Elúsio Brasileiro
