From the Newsroom*
São Paulo – The Brazilian Export and Investment Promotion Agency (Apex) is going to promote Brazilian fashion from the 19th to 21st of June in Milan, Italy. The project is entitled "Brasil Oggi: Passione per lo Stile" or "Brazil Today: Passion for Style". The aim is to generate about US$ 1.5 million in business during the three days of the event and US$ 6 million in the following 12 months.
The Brazilian companies will show their products to the Italians in an exhibit and will participate in business roundtables with the Italian buyers, distributors and retailers. Each one of the Brazilian companies already has at least eight business meetings with importers.
*Translated by Silvia Lindsey
