São Paulo – The Brazilian Ministry of Tourism, by means of the Brazilian Tourism Institute (Embratur), is going to promote more than one hundred actions in foreign countries up to June next year, in order to promote Brazil as a tourist destination. The schedule was launched yesterday (18th) by the president at Embratur, Jeanine Pires, during the 3rd Tourism Salon – Routes in Brazil, which should continue until Sunday, June 22nd, in the southeastern Brazilian city of São Paulo.
In 2008 and 2009, the actions to promote Brazil in foreign countries will focus mostly on end consumers, including advertising campaigns and press relations. The plans forecast several actions directly turned to the market, such as participation in trade fairs for the tourism sector, seminars for tourism operators and business meetings.
"Our objective, as usual, is to expand the flow of foreigners into Brazil and increase the entry of funds in our country by means of international tourism," stated Jeanine. Along with the schedule, the beginning of advertising campaigns was also announced. Beginning on September 2008, a continual international media campaign will take place in 13 different countries.
*Translated by Gabriel Pomerancblum
