São Paulo – Gulfood, the biggest food and beverage industry show in the Middle East, led to some USD 33.2 million in deals for participating Brazilians this year. The event took place in Dubai, United Arab Emirates from February 21 to 25.
A total of 42 Brazilian enterprises showcased their products at a pavilion organized by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). An additional USD 236.7 million are expected to be grossed in the months ahead as a result of deals made at the show.
The numbers were made public by Apex-Brasil. Also featured at Gulfood were brands’ showcases in spaces organied by the Brazilian Animal Protein Association (ABPA) and the Brazilian Meat Exporters ASsociation (Abiec).
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Gulfood 2021 kicks off with deals for Brazilians
The Apex-Brasil pavilion saw USD 19.2 million grossed during the event and USD 103.2 million expected in the next 12 months. Companies joining the show alongside ABPA saw USD 13.2 million during Gulfood and an expected USD 129.5 million in the next 12 months. Those joining Abiec saw USD 850,000 during the show, with an expected USD 4 million in 12 months.
The 2021 edition of Gulfood saw smaller turnout due to restrictions on access and circulation as a result of the pandemic. however, Apex-Brasil said this had no impact on deals, since the event welcomed buyers with high decision-making powers. “The Brazilian companies came back from the show really pleased. The fact that major players decided not to go was a huge opportunity to diversify markets across the region and to prospect for buyers,” a press release quoted Apex-Brasil president Sergio Segovia as saying.
Translated by Gabriel Pomerancblum
