As Muslim population and economy grow, the market focused on them thrives and drives up halal certification, experts pointed out in workshop in Dubai.
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ApexBrasil estimates the business volume at the show could reach USD 4.5 billion, including immediate results and the 12 months following the event.
The Arab Brazilian Chamber announced the events of the Halal do Brasil Project to be held on the sidelines of Gulfood in Dubai, UAE. A workshop and a networking cocktail are scheduled.
In Brasília, Arab Brazilian Chamber of Commerce executives reached out to different agencies to coordinate actions for the Syrian population. The country was hit by an earthquake earlier this month.
Taking office as Minister of Development, Industry, Commerce, and Services this Wednesday (4), the Vice President of the Republic, Geraldo Alckmin, said he would work with Apex to reposition Brazil’s image in the world.
Brazilian companies will participate in The BIG 5 show from December 4 to 9. The trip will also include B2Bs, technical visits, and product showcases.
The trade show took place in the UAE, and Brazil’s participation was supported by industry project Beautycare Brazil. The event is expected to lead to USD 50 million worth of deals in the next 12 months.
The growing population in urban areas has been one of the drivers of the change in Arab consumption, said an economist during event on the region’s market and halal certification.
According to a study released by ApexBrasil, Qatar’s real Gross Domestic Product could grow 4.3% from last year. Rising hydrocarbon prices and the World Cup are expected to drive economic activity.
In the event organized by ApexBrasil in Dubai, Brazilian executives showed projects in sustainability and technology. The Arab Brazilian Chamber provided support to the event.
As açaí brands get increasingly present in the UAE, a Brazilian chef believes that cassava could also play a greater role in the region. The food was the highlight of a cooking show held in the Brazil Pavilion at Expo 2020 Dubai.
In a signed article, Apex-Brasil Business director Lucas Fiuza details the current state of economic relations between Brazil and the Arab countries and says that the regions must tap their full investment potential.
The Brazilian space at the world exhibition in Dubai has welcomed a diverse audience with a Water Plaza as its main feature. The country’s presence has generated business, too.
The government agency works in fostering exports and intends to train micro and small businesses as halal product suppliers. Augusto Pestana discussed the topic in the Global Halal Brazil forum.
