São Paulo – Brazilian companies to participate in the Anuga fair, one of the largest in the food and beverage sector in the world, to take place in Cologne, Germany, from October 10th to 14th, hope to receive Arab buyers among the visitors. The Brazilian stand, organized by the Brazilian Export and Investment Promotion Agency (Apex-Brasil), should include 120 companies.
In the mailing list of the invitations to be sent by trading company Pacific, which sells sweets, biscuits, cakes and toast, there are 150 companies from the Arab world. According to the supervisor at the company, Fabiano Fusco, most of the contacts were made at Gulfood, early this year, in Dubai. "We certainly hope to receive the Arabs at the stand," said Fusco, who has already confirmed the visit of an importer from Libya.
Another company that hopes to make contact with Arab buyers is Vittal, of juice, soft drinks and coconut. The company is going to Anuga for the first time this year. According to the company trader, Khalil Fraig, the fair is of global reference and receives worldwide buyers, including some from the Arab countries.
Brazilian companies are going to occupy a record area at the fair, 2,200 square metres. In 2007, Anuga received 163,000 visitors from 174 countries. Products like fruit, nuts, dairy, wine, sweets, chocolate, meats, special coffees and organics should be among the items presented at the fair.
Amidst 6,000 exhibitors from 95 countries, it is worth recalling that Brazil is the main global exporter of coffee, beef and poultry, orange juice and sugar, as well as being the second main exporter of soy and having the largest cattle herd in the world.
According to the Apex-Brasil, Brazilian participation in Anuga is aimed at expanding business opportunities mainly for value-added industrialized products. Several medium and small companies were selected to exhibit in the Brazilian pavilion. With a diversified portfolio of agricultural products, Brazil exported 1,500 agribusiness sector products last year to over 200 markets in Europe, the Americas, Asia, Africa and the Middle East.
*Translated by Mark Ament
