São Paulo – Brazilian company Piccadilly will open two stores in Qatar in 2022. The announcement was made by Ana Carolina Grings, vice president and Product Development director of the brand, during the last day of the Global Halal Brazil (GHB) business forum. Grings participated in the panel “Halal and new market niches (tourism and fashion).” Pictured above, one of the brand’s models.
The footwear brand already has 12 points of sale in Kuwait and three in Saudi Arabia. “A great news is we will open two new stores in Qatar in 2022,” declared Grings. Piccadilly exports 35% of its production and, of this total, 15% is destined to the Arab countries.
The same models the company sells on the domestic market are also shipped abroad. “We do not have an exclusive international line, and this is possible because we have an extensive portfolio. We have always been to international shows, which enabled the brand to be seen around the world,” said the director.
In the Arab market, the most sought shoes of the brand are high heels and golden tones. “The Arab consumers like more refined products. The distributor has the autonomy to have the product in the colors and materials best suitable to the local market,” she explained.
The profile, however, has been undergoing a transformation moment. “Amid the pandemic, we saw a momentous change in consumer behavior, and we started to sell more sneakers in these markets. We noticed a slight change in this Arab market,” pointed out Grings.
The forum began on December 6 and ended this Wednesday (8), with the sponsorship of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), BRF, Pantanal Trading, Portonave, and Iceport. The presentation was by journalist Renata Maron. The event was organized by the Arab Brazilian Chamber of Commerce (ABCC) and the Federation of Muslim Associations of Brazil (FAMBRAS Halal).
Follow the complete forum coverage:
Read more on the third day of the GHB:
- Southeast Asia requires Islamic funding in halal
- The convergence between ESG and halal practices
- Halal entertainment is still untapped market
- For youth, halal fashion must have fair trade
- Global Halal Brazil Forum attracted 3,000 participants
Translated by Elúsio Brasileiro
