Cairo – Ramax Trading, a Brazilian company, specializing in animal protein, exports its products to over 20 markets around the world, primarily China and Egypt, and seeks to increase the volume of business with the Egyptians. The company reported annual sales of USD 50 million.
Rada Saleh (pictured above), Board chairman of Ramax Trading, said the Chinese market is the most important for the company; still, Ramax has extensive experience in sales to Egypt and serving international markets as a whole. The company markets beef and poultry.
Saleh said performance in the Egyptian market has been superb and could improve after halal certification obstacles are resolved. He believes the decrease in the cost of halal certification could result in trade growth and meet the needs of the Egyptian consumer with high-quality meat at accessible prices.
Saleh pointed out the company works with the Egyptian Armed Forces and has met with many delegations from the country, which provided Ramax with experience dealing with the Egyptian market.
The executive said this month is considered a good opportunity for Egyptian importers to buy high-quality Brazilian beef at a fair price due to low demand in the Brazilian market. Saleh explained 20% of Brazilian meat production is exported, while 80% is consumed in the local market.
Saleh stated the price of the raw inputs for the production of Brazilian animal proteins, which is the calf, is very high due to the increase in demand from the Chinese market, still, at the same time, demand in Brazil is not growing at typical rates and is witnessing a decline compared to previous years.
He pointed out the drop in demand in the Brazilian market includes two reasons. The first is the price, as the purchasing power of the Brazilian consumer has decreased due to the COVID-19 pandemic. The second reason is the entry into the period of fasting for Christians in Brazil, Lent, which causes a large part of the Brazilian population to stop eating beef.
Translated by Ahmed El Nagari & Elúsio Brasileiro
