São Paulo – Brazilian food processor BRF announced this Tuesday (29) it’ll invest around USD 120 million to build its own plant in Saudi Arabia. The company press office reported they signed a memorandum of understanding with Saudi officials to build the plant. The announcement was made during president Jair Bolsonaro’s travel to Saudi Arabia.
BRF owns brands such as Sadia and Perdigão of chicken meat and products, and Qualy of margarine, and others. The company reports that the plant consolidates BRF’s presence in the Saudi market, where it’s since the mid-70s with Sadia. The Saudi plant will produce high value-added products such as halal poultry burgers, sausages and breaded and marinated cuts, the company reported.
“The halal market is a priority for BRF, and strengthening our presence in Saudi Arabia is part of our long-term commitment to the region. We support the Saudi government initiative to increase local production, and the investment we announce now with SAGIA (Saudi Arabian general Investment Authority) is proof of our desire to actively participate in the development and growth of local aviculture,” BRF Global CEO Lorival Luz was quoted as saying in the press release.
According to BRF, the project is in line with the company’s strategic plan and doesn’t change its financial deleverage path for the next few years. BRF is in more than 140 countries, including a producing plant in another Gulf country, the United Arab Emirates, where it produces processed products too.
Translated by Guilherme Miranda
