São Paulo – Empório Taybe decided to go bold by showcasing its camel milk to visitors during its second time exhibiting at the APAS Show, the world’s largest grocery retail exhibition and Latin America’s biggest food and beverage fair, that ended on Thursday (16).
Lebanon-born managing partner Joseph Abou Sleiman expects the powdered camel milk to be sold in Brazil in the second half of the year. Empório Taybe sells Arab products, mostly from Lebanon, via e-commerce to Brazilian consumers and distributes them to retail stores across Brazil, too.
“Everyone passing by the stand were curious when they saw the camel milk. Their first reaction was to think it was a joke, then they discovered this kind of milk did exist, and they really enjoyed it. I believe the overall reaction from the trade show’s attending public was quite positive for the brand,” says Sleiman.
Sleiman had the idea to bring such an unusual product following his visit to last February’s Gulfood, the largest food and beverage exhibition in the Middle East, in Dubai, United Arab Emirates.
“As an importer of Arab goods to Brazil, our mission is to always seek and bring new products from the Arab world to consumers here. Following our participation at Gulfood 2024, we found a company in Dubai the produced camel milk and decided to bring it here,” Sleiman said at the APAS Show.
Camel milk’s benefits
Sleiman bets on raising the consumer awareness on the benefits of the mil, as due to its limited production, it won’t be the cheapest powdered milk on the shelves. In addition to being low in lactose, the camel milk is higher in vitamin C compared to cow milk.
The powdered product will be sold in supermarkets selected by the company in 400-g cans and in boxes of ten 25-g sachets.
Read more:
Taybe plans to double retail presence in Brazil
Just like the powdered cow milk, the powdered camel milk is easy to consume, needing only to be mixed into water. Sleiman believes it will be consumed mostly by children and the elderly.
Empório Taybe participated in the APAS Show in an area organized by the Arab-Brazilian Chamber of Commerce (ABCC) that brought together 15 companies from Lebanon, the UAE, Egypt, Iraq, and Tunisia.
Report by Rebecca Vettore, especially for a ANBA
Translated by Guilherme Miranda
