Born in Syria and of Palestinian and Lebanese descent, Alaa Kaseem decided to move to Brazil about ten years ago and found in the country the support and conditions he needed to start a business. Knowledgeable about Arab ice creams and their flavors, he and his wife opened the ice cream shop Al Kaseem Gelato in São Paulo.
Author: Rebecca Vettore
Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.
Brazilian micro and small businesses are growing as exporters and bringing positive results to the country by selling higher-value products and boosting the economy. Aidu, with its food-grade aerosol, and Açaí Town are two successful ventures in the international market.
The United Arab Emirates is one of the destinations where the Brazilian Dental Council plans on taking Brazilian professionals via its internationalization project. Chairman sees room for catering to the foreign community living in the Arab country.
Out of Brazil’s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecafé reported. Industry leaders say growth prospects are good.
After experiencing two weaker harvests, Brazilian Apple Producers Association expects Brazil to have a better output in 2025, opening up a favorable outlook for exports.
Established by Isabel Ribeiro, Amarjon Biojoias makes earrings, bracelets and necklaces from leaves, flowers and seeds of Brazilian biomes.
Brazilian company was established in 2018 and has since sold kitchen, bathroom and living room products to consumers in 15 countries. Quick-drying shower mat is a favorite of Arab customers.
Since 2021 Mag Halat has designed women’s clothing. Muslim women living in Brazil are the leading buyers of the garments that cater to these audience with a modern twist.
Middle East’s ancient perfumery art has become popular and won over Brazilian consumers online. Executives of importers Al Ward and BR Brand Imports share their experiences with this market in the Latin American country.
Recognized in a Brazilian ranking for its internationalization, Brazil- and US-based Fastdezine is present in 18 countries for providing matchmaking, marketing and communication services. The UAE market is on its horizon.
Isabel Oliveira Fine Jewelry is a global firm that also has points of sales in Paris, Miami and three malls in São Paulo. A partner of the brand says the experience of having a store in Saudi Arabia has been spectacular.
Lebanese-owned Empório Taybe showcased the powdered product during the APAS Show 2024 and expects it to hit the shelves of Brazilian supermarkets later this year.
Empório Taybe has a portfolio of 400 products, mostly Lebanese, and participates in the APAS Show for the second time to expand its business into more regions across Brazil.