Browsing: Agribusiness

CitrusBR, the sector association, is focussing on the Internet to promote the consumption of Brazilian orange juice worldwide. The campaign aims at associating the drink to connected people.

The Brazilian Beef Exporters Association will promote a campaign to disseminate a positive image of Brazilian animal husbandry overseas. Promotion will be made at events and in the foreign press.

Researchers at the São Paulo State University (Unesp) in the city of are sequencing the genes of Nelore cattle. Now, cattle farmers will be able to buy breeder with the desired characteristics.

Sales of the product to the region rose from US$ 525,000 in the first half of 2010 to US$ 6.8 million in the same period this year, boosted by purchases from Mauritania.