São Paulo – Brazilian Vanusia Nogueira (pictured above) was chosen as executive director of the International Coffee Organization (ICO), following a decision by the organization’s member countries at the 131st Session of the International Coffee Council, on February 9 and 10. According to the Brazilian Specialty Coffee Association (BSCA) release, the candidacy was supported by Brazil’s public and private sectors and national diplomacy.
As director of BSCA, Nogueira promoted national coffee in Brazil and abroad. She led the work for the implementation, in 2008, of the sectoral project “Brazil. The Coffee Nation,” a partnership between BSCA and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the global advertisement of Brazilian coffee.
Elected, Nogueira said she is aware of the great challenge she took to lead the restructuring and modernization of the ICO, which will involve the presentation of a new path for the entire global coffee industry. She is the daughter and granddaughter of coffee producers and traders. She has a doctorate in Business Administration, with an emphasis on Marketing, from the National University of Rosario (Argentina) and several other titles.
Translated by Elúsio Brasileiro
