São Paulo – After establishing a presence in the Gulf, Far East and U.S. markets, Dubai-based perfume brand Amazing Creation is set to enter Brazil. Arab business executives met with Brazilian distributors and retailers on Wednesday (30) and Thursday (31) at the Tivoli Mofarrej Hotel in São Paulo to negotiate the start of sales in the country.
“Brazilian culture is similar to Arab culture. Brazilians love perfumes. The market is growing, and the country is huge. We believe Brazil has tremendous potential for the perfume industry,” businessman Taher Al Taher told ANBA. Together with partner Mohamed Altahri, he recently established DubaiBrasilia in Brazil to market Amazing Creation perfumes and pursue other business ventures.
“The future is Brazil for us,” Taher said of the company’s bet on the Brazilian perfume market. He believes the brand will succeed by combining high-quality products with competitive prices and fast delivery. “We aim to meet international standards while offering competitive prices,” he said. “We hope to become one of the strongest companies in this sector in Brazil,” the businessman added.
Amazing Creation offers a portfolio of 35 fragrances. According to Taher, about 10% are based on Arab scents. “Our Arab fragrances are not the strong traditional perfumes people usually associate with the region. We blend European and Arab styles,” he said, emphasizing that the products feature modern fragrances rather than the intense scents often perceived as too strong by Western consumers. Taher expects the perfumes to reach Brazilian consumers within two to four months.
Also attending the meetings at the Tivoli was André Brizola, founder of Fratelli Al Tawasul, a perfume brokerage and commercial representation firm. Fratelli is leading Amazing Creation’s entry into Brazil by connecting the brand with local market players and serving as its representative in the country. Marketing consultant Marie Tinoco also assisted during the business meetings.
“It’s a brand that has been very successful in the United States thanks to the quality of its fragrances, its bottles—true works of art—and its affordable prices,” Brizola said. According to him, the brand offers perfumes for a wide range of consumers, from premium products targeting high-income customers to more affordable options. “All of them are high quality,” he said. Brizola added that participants in the business meetings were impressed by the fragrances’ notes and the product design. “It has everything it takes to become a bestseller,” he said.
According to Taher, DubaiBrasilia will operate in Brazil in 15 business segments, not just perfumes. Amazing Creation is the perfume brand of Dubai-based TJ General Trading, owned by Al Taher and Altahri, whose business activities extend well beyond the fragrance industry.
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Translated by Guilherme Miranda
