São Paulo – Egypt-based company Embrator makes cotton clothing for adults and children, including men’s underwear, pajamas, sportswear and socks. Exports manager Mohamed Kamal spoke with ANBA after visiting the Arab Brazilian Chamber of Commerce, in São Paulo. He said the company is looking for partnerships and hopes to start selling his items in Brazil soon.
“I believe all ties between countries must be based on mutually advantageous agreements,” said Kamal. “Considering the track record for Brazil and Arab countries, it is likely that we will succeed in achieving formal advances in these [Brazil-Egypt) relations, to keep the interests of both sides moving in the right direction,” he asserted.
Currently in Brazil to attend the Brazil-Arab Countries Economic Forum, to deliver a lecture on the New Certificate of Origin for Egypt, and to sit down for B2B sessions, Kamal said there is a lot of polyamide clothing on the Brazilian market, since this is an “affordable product for the middle- and lower-income ranges.” According to him, a good cotton-made clothing is only available to a wealthier, high-income demographic.
He believes Brazilian consumers didn’t have much choice other than buying polyamide, because the market is “flooded with Chinese product,” and said the same happened in Egypt.
“But now I believe consumers understand the difference between a cheap, low-quality product and a good product that’s made of cotton,” said Kamal, explaining that besides the comfort it provides, cotton is healthier for the skin, especially when it comes to underwear.
The brand
Embrator is one of the brands of the Sammakia Bros. Company, which specializes in Egyptian cotton clothing and has been on the market for 20-plus years. It is the industry leader in cotton clothing in Egypt. Its products are available in over 70 own stores across the country and 2,000 multi brand outlets.
Embrator ships product to 16 countries, 10 of which are Arab – Saudi Arabia, Kuwait, Iraq, Lebanon, Morocco, Qatar, the UAE, Jordan, Palestine and Sudan. Non-Arab countries include Kenya, Sweden, Poland, Austria, Canada and South Korea. In Brazil, Embrator is considering brick-and-mortar outlets, online stores, multi brand stores and even supermarkets.
Contact information
Mohamed Kamal
export.manager@embrator.eg
www.embrator.eg
(+20) 244891181
(+20) 1200503955
Translated by Gabriel Pomerancblum
