São Paulo – Brazilian aircraft producer Embraer has named Al Saif Group, headquartered in Riyadh, Saudi Arabia, authorized sales representative in the Arab country. The group should sell the entire line of Embraer products for executive aviation.
The Embraer executive jet portfolio includes six aircraft: Phenom 100, Phenom 300, Legacy 450, Legacy 500, Legacy 600 and Lineage 1000, in the entry level, light, midnight, midsize, super midsize and ultra-large categories, respectively. These aircraft have cabin sizes and reaches that supply the most varied demands, allowing for greater work productivity and offering, with comfort and privacy, better use of the travel time.
Colin Steven, Embraer vice president for Marketing and Sales in Europe, Africa and the Middle East, welcomed Al Saif group in a press statement issued by the company. "Our commitment is to work together to continue effectively offering our executive jet portfolio to customers in this region, with all of its innovation, comfort, high performance, and luxury," said Steven.
"Our partnerships with world-class brands demonstrate the ethos of our group,” said Khalifa Abdulmohsin Al Saif, chairman of the Al Saif Group. "It is a pleasure to find in Embraer the values and pursuit of excellence that we desire in a business partner. Embraer Executive Jets will help us to continue our sustained growth."
About the group
Al Saif was founded by Khalifa Abdulmohsin Al Saif, in 1985. The group includes ten companies, all registered in Saudi Arabia, and includes ten divisions that operate in the real estate, investment, communications, surveillance, healthcare and medical supplies, automotive and heavy, military and health equipment sectors.
The group’s investment is focussed on emerging markets, innovative initiatives and expanding companies, making it one of the main organisations in the international business world.
