São Paulo – The National Handicraft Business Fair (Fenearte), which should have its ninth edition early next month in Olinda, capital of the northeastern Brazilian state of Pernambuco, will feature artisans from Dubai, in the United Arab Emirates, as exhibitors. According to information disclosed by the press advisory for the event, exhibitors from 20 different countries are going to showcase their art during the fair, from July 4th to 13th.
Organisers are expecting Fenearte to generate 20 million reals (US$ 12.5 million). The amount should represent growth of 20% over the business volume recorded last year. The exhibitors will occupy an area of 25,000 square metres in the Pernambuco Convention Centre. The area will also represent expansion compared with the 2007 edition, when 20,000 metres were made available. There should be 770 stands and 3,200 exhibitors.
This year, Fenearte is being organised by the Agency for the Economic Development of the State of Pernambuco (AD Diper), along with the state secretariats for Economic Development, Tourism, Science, Technology and Environment, and Education. Also helping to promote the event are the Pernambuco Tourism Company (Empetur) and the Foundation for the Historical and Artistic Heritage of Pernambuco (Fundarpe).
At the fair, handicraft products made in Brazil and abroad will be on display. Visitors include importers and Brazilian storeowners. Last year, Fenearte received 218,000 visitors. This year, the fair is expected to receive 220,000 visitors, according to the organisers. In addition to the showcasing of products for sale, there should be business roundtables and live shows, among other cultural attractions.
The business roundtables are going to be coordinated by the Brazilian Micro and Small Business Support Service in the State of Pernambuco (Sebrae-PE). A total of 25 large-sized Brazilian storeowners were invited to attend the roundtables. The meetings between suppliers and potential buyers, which resulted in revenues of 3 million reals (US$ 1.8 million) last year, should generate revenues 10% higher in this edition, according to estimates by the organisers of Fenearte.
Service
Fenearte
Date: July 4th to 13th
Time: 02:00 pm to 10:00pm
Place: Pernambuco Convention Centre – Olinda
Tickets: 4 reals (US$ 2.5 – full price) 2 reals (US$ 1.25 – students, children and elderly persons)
anslated by Gabriel Pomerancblum
