São Paulo – Brazilian footwear manufacturers closed deals worth US$ 1.4 million during Expo Riva Schuh, a trade fair for the segment that ended yesterday (17th) in Riva Del Garda, Italy. Exhibiting companies from Brazil inked sales deals with importer companies based in 35 different countries during the four days of the fair.
According to projections by the Brazilian Association of Shoe Manufacturers (Abicalçados), contacts made at the fair should result in exports of US$ 39.6 million during the next 12 months. "We were surprised by the attendance from Eastern Europe and Asia," says Vivian Laube, marketing advisor for the Brazilian Footwear export programme.
One of the Brazilian companies that exhibited at the fair was Werner. Leonardo Sauter, who represented the company at the fair, claims that was surprised with the quality of the sales deals closed. "We closed sales to storeowners, which is rare, because customers usually come by just to check out the collection and request samples," he stated.
Companies attending the fair were Piccadilly, Via Uno, Bibi, Bottero, Dilly, Pampili, Stéphanie Classic, Dakota, Bettarello, Território Nacional, Cristófoli, Carrano, Werner, Klin, Grendene, Bical and Capelli Rossi.
*Translated by Gabriel Pomerancblum
