São Paulo – The target for the year for Yoga Confecções, a maker of modelling and fitness clothes and lingerie that already sells to the Emirates, is to increase foreign sales, especially to the region. "Our plan for 2009, is surely to expand and export more and more, mainly to the Arab countries, where our product is well accepted," stated Gabriel Garcia, the company director.
"We have had a representative in Dubai since 2004. He saw our products in England and became interested, got in contact with us and we started negotiations," he said. Nowadays the emirate buys around 12% of company exports.
Yoga foreign sales started in 2001. Apart from the Emirates, the modelling garments, which exert pressure and are also appropriate for post-op and pregnant use, are exported to the United States, England, Mexico and Malaysia.
According to the businessman, sales normally take place through local representatives. To find potential clients, the company usually participates in international fairs like Hospitalar, which takes place in São Paulo, and plastic surgery congresses in Brazil and abroad.
Yoga is a company with over 25 years tradition in the production of "modellers". The company also develops and trades lines of lingerie and fitness fashion.
The organisation, headquartered in São José do Rio Preto, uses quality raw material with components exclusively produced by "Yoga", tested and approved in laboratories and with the supervision of qualified professionals, with rigorous quality control.
On the domestic market, the brand has been present on the entire national territory through distributors.
Portal
The Yoga on-line portal is the authorised and official distributor of "Yoga Products" on the Internet. At the portal it is possible to find all the products made by the brand.
Contact
Site: www.yogaonline.com.br
Telephone: (+55 17) 3641.9900
E-mail: yoga@yoga.ind.br
*Translated by Mark Ament
