São Paulo – Brazilian Geographic Intelligence startup Datlo was founded in 2018 by a geographer and geography master Mateus Felini, in Maringá, state of Paraná. The company uses Big Data and Artificial Intelligence to help companies find market opportunities based on geolocation and has already been backed by a Saudi fund. Felini seeks to make Datlo a global company. Pictured above, Felini and developer Raisa Spagnol, who created the current software.
Datlo is a cloud platform that works as a geolocation data analysis studio. It is a Software as a Service (SaaS) company that serves different business segments, such as delivery applications, banking, and food and beverage industries such as Cargill and Ambev. Today, the company has about 20 employees, including geographers, economists, and developers.
Interested companies can subscribe to the software, collect necessary data, and cross-references it with their own to define the sales strategy, locations, and how they will market their products. In the case of a food product, the business can determine whether it will have its own point of sale or representatives and if it will be sold in a particular region or another, depending on its target audience and concentration of people, among other variables.
“Within our platform, there are hundreds of geolocated data from databases such as the Brazilian Central Bank, Ministry of Labor, and Federal Revenue, among others. Companies can cross-reference with operational performance data and identify gaps and opportunities. We map places and cross-reference data on the surroundings, who is the public in that area, what is the region’s income and if there is a large flow of people,” Felini told ANBA.
In the case of a bank, it is necessary to monitor the companies opening in the area, if they have debts, and potential customers, among other factors, explained the geographer.
Global company
In June 2021, Datlo was selected by Y Combinator, a renowned startup accelerator from Silicon Valley in the United States, which has already invested in global companies such as Rappi and Airbnb. After Y Combinator’s acceleration, many investors worldwide became interested in the Brazilian company, said Felini.
Saudi fund Daal was one of those. In early 2022, they made their first financial contribution to Datlo. Daal is a Saudi technology-focused venture capital firm making local and international investments in up-and-coming companies.
Today, the platform has mapped all of Brazil, Latin American countries, and the United States. Furthermore, some of its data analysis tools work anywhere in the world. “With Y Combinator, we learned we don’t need to limit ourselves to a region. We want to think about global solutions. We want to become a global company,” said Felini.
Contact:
www.datlo.com
contato@datlo.com
Translated by Elúsio Brasileiro
