São Paulo – The chocolate coating made by company Harald, from São Paulo, has won the Arab market. Company exports to the Arab countries should end the year with growth of 30% over last year. According to figures disclosed by Harald, the Arab market represents 10% of the company’s foreign sales. “It is definitely a target market for coming years," said the export coordinator, Milena Boggio.
Sales to the Arab market are through the Harald distributors in the United Arab Emirates, Jordan, Saudi Arabia and Yemen. The company usually participates in international fairs, business roundtables and business delegations to the region to make contacts. The next trip will be participation in a delegation to the Middle East, organized by the Ministry of Development, Industry and Foreign Trade, and led by minister Miguel Jorge.
According to Milena, the total value of Harald exports this year should grow 33% over last year. "This is due to the development of new markets, solidification of our brand in the markets we are already operating in and greater portfolio," he said. Currently, Harald exports to 20 countries and 4% of revenues come from foreign sales.
Last year, company revenues totalled 350 million Brazilian reals (US$ 204 million). For this year, Harald estimates growth of 26%. With 28 years in operation, Harald is the leader in coatings and one of the main chocolate producers in Brazil, with an estimated market share of 65%.
With two production units in Santana do Parnaíba, Harald has an installed area of 12,000 square meters and employs 6,000 people. The company is currently responsible for the production of 78,000 tonnes a year. Over the last five years, the company has invested over 50 million reals (US$ 29 million) in new installations and equipment and now plans to open a new factory.
Contact
Harald
Site: www.harald.com.br
*Translated by Mark Ament
