São Paulo – Brazilian meat giant JBS opened on Friday (27) two plants in the industrial complex in the city of Rolândia, Brazil. The complex covers an area of 257,000 square meter, and BRL 1 billion (USD 200,000) were invested in the project.
The industrial complex employes 4,500 people and will allow Seara to advance its expansion strategy into value-added products, particularly in chicken breaded products and hot dog segments.
The new plants will be Seara’s most automated in Brazil and are part of the investment plan announced by JBS back in 2019 in the total amount of BRL 8 billion (USD 1.6 billion).
“The delivery of the complex expansion is quite relevant for the business of JBS and Seara in Brazil and elsewhere. Not only because it’s now one of the most modern complexes in Brazil but because it represents still another step towards the successful strategy of long-term investments in our multiprotein platform that is very focused on high value-added foods. No matter what the product, we want to provide innovation and quality to win the preference of consumers,” Gilberto Tomazoni, global CEO of JBS, was quoted as saying in a statement.
Over the past two years, JBS has strengthened its high value-added products, and expanding its industrial complex in Rolândia is part of this strategy.
Last March, one plant began its operation. On that occasion, there was the launch of Seara’s new line of breaded chicken. Now, in this second stage, with the opening of the hot dog plant, the company expects to enhance its position in the market.
Automation
The new plants will be the Seara’s most automated in Brazil and among JBS’s most modern worldwide, meeting global health safety standards.
The industrial complex also comes with sustainability protocols, such as rainwater collection, use of electric vehicles for local traffic, generation of solar energy in the parking lot and reuse of cellulose waste from the industrial process for transformation into fuel and/or composting, among other solutions.
Translated by Guilherme Miranda
