Brazilian meatpacker JBS said its Seara brand generated USD 500 million in revenue in the Middle East last year, as the company participated in the Saudi Food Show in Saudi Arabia earlier this week. The company operates factories and is making significant investments in the country.
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Commenting on the impact of the war in the Middle East during the company’s earnings presentation on Thursday (26), CEO Gilberto Tomazoni said JBS continues to supply the region normally.
The Brazilian meatpacker invested USD 150 million in a business producing poultry, beef, and lamb in the Arab country, which also has a stake held by Oman Food Capital (OFC).
One of the world’s largest meatpackers, the Brazilian company says its goal is to position the Gulf country as a hub for halal food production and export.
The group’s goal is to share ideas and experiences among Brazilian companies in the business world of the Arab country.
Following visits to Goiânia and Brasília, members of the Arab delegation say that the attention to halal food production and sanitary hygiene further strengthens Brazil’s standing as a food supplier.
Diplomats were at a 100-percent halal production plant in Goiânia, Brazil. The dean of the Council of Arab Ambassadors in Brazil believes the company could establish more plants in Arab countries.
Industrial complex in the city of Rolândia in the state of Paraná will accommodate two plants that will be the most automated Seara’s plants in Brazil.
Invited by the Halal do Brasil project, importers from different countries visited Brazilian plants and companies and had a B2B in the headquarters of the Arab-Brazilian Chamber.
The CEO of Seara said at the Global Halal Brazil Business Forum (GHB) that quality, innovation and technology are the pillars that make the company the most significant poultry exporter in Brazil and one of the leading exporters of halal products.
Brazilian food manufacturer has created service points to help farmers comply with the socio-environmental requirements in their lands in key livestock farming regions of the country. Three new units opened, taking the total number to 18.
The Brazilian company is a global leader in animal protein-based products and entered the health and nutraceuticals market with the launch of Genu-in. Investments in the new plant totaled BRL 400 million (about USD 78,1 million).
The Brazilian food company acquired facilities in the UAE and Saudi Arabia and announced Mohamed Mahrous as regional CEO.
Through Campo Forte Fertilizantes, the company started producing organic, organomineral and special fertilizers from waste. Around 150,000 tonnes will be manufactured a year.
