São Paulo – Egyptian designer Karim Rashid (pictured above) will lecture on innovation and design at the III World Plastic Connection Summit, Brazil’s main international event in the plastic sector. The Summit is organized by the Think Plastic Brazil program, an initiative of the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the National Institute of Plastics (INP) to promote the internationalization of converted plastics from the country. The event, to occur in-person and online from August 21 to 24, will also have the Marketing & Content director of the Arab Brazilian Chamber of Commerce (ABCC), Silvana Gomes.
Its goal is to position Brazil as a world reference in the innovation and design of converted plastics and connect national suppliers with the international market. The International Color Trends Guide, Color Trend 2024, will be launched during the summit. The color research and creative direction for this edition of the Guide were coordinated by Brazilian designer Jum Nakao in partnership with Beatriz Abreu and Brazilian companies participating in the Think Plastic Brazil project. It is the result of a global study on color trends which also reflects the values and customs of Brazilian culture for application in different plastic products.
Karim Rashid
Creator of everyday products with iconic designs, restaurants, hotels, and projects for specific brands, Rashid will deliver the summit’s closing keynote. “I am looking forward to being back in São Paulo, this amazing city. With this event, Brazil shows that it is an important player in the transformed plastics sector. I love this country and watching how much they invest in technologies for converted plastics. I look forward to attending this seminar,” said Rashid in a note released by the event organization. Rashid’s lecture is scheduled for 5:30 pm BRT on August 22.
At 3:30 pm on August 21, ABCC’s Silvana Gomes will lecture on competitiveness in the housewares and civil construction sectors in the Arab countries. Rashid and Gomes’s presentations and lectures by other Brazilian and foreign experts will take place at the WPCS Semminar 2023, part of the summit’s schedule on August 21 and 22. Other activities will occur on August 23 and 24, such as B2Bs between Brazilian companies and potential importers.
The event will also have the International Award with the categories of best international cases in plastic products projects; companies investing in original designs; companies most evolved in export maturity; and most significant investments in international promotion.
Quick facts:
World Plastic Connection Summit 2023
When: August 21 to 24
Where: Hotel Blue Tree Premium Alphaville
Alameda Madeira, 398, Barueri – SP
For more information, click here.
Translated by Elúsio Brasileiro
