As it turns 100, the institution founded by immigrants from Homs to assist children and adolescents adapts to the new reality of the social work in Brazil. Partnerships with ESG companies and the creation of a methodology to measure the results of the third sector are part of it.

A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.

The founder of jewelry brand Paola Vilas; the fashion exports specialist, Camila Fogaça; and the Marketing & Content director of the Arab Brazilian Chamber, Silvana Gomes, spoke about their experiences in exporting fashion products, such as jewelry and footwear, at an event at São Paulo college ESPM.