New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.

Born in Rio de Janeiro and having spent her childhood between Brazil and Lebanon, ballerina and choreographer Dalal Achcar built an international career and founded a social project that teaches dance to the younger generations.

Leaders of the Arab-Brazilian Chamber of Commerce (ABCC) attended the event hosted by Juno Importadora in Brazil for the launch of new perfumes by ARMAF brand, from the United Arab Emirates. Pictured (L to R) are the Secretary-General & Vice President of International Relations of the ABCC, Mohamad Orra Mourad; the ABCC’s President, William Abid

Juno Importadora presented four fragrances from the Arab brand on Thursday (4) at the Arab-Brazilian Chamber headquarters in São Paulo, adding them to its portfolio in Brazil. Executives from the Dubai-based company were in attendance.

The meeting will be held in Fortaleza on September 18 and 19 and will feature the participation of more than one hundred countries. Arab nations are among the signatories of the global coalition on student meals.

After flight problems experienced by the current CEO, the startup was created to help passengers in similar situations. The company reached the quarterfinals of the Entrepreneurship World Cup in Saudi Arabia in 2023 and is seeking a new spot in the 2025 competition.