São Paulo – The Brazilian companies that participated in the Medica fair, in Germany, in November, have perspectives to promote business of US$ 35 million next year. The national pavilion counted on 55 companies that closed deals with several countries, among them Saudi Arabia and Algeria.
This was the greatest Brazilian participation in the Medica. According to the marketing manager at the Brazilian Association of the Industry of Medical, Dental, Hospital and Laboratory Articles and Equipment (Abimo), Paula Portugal, the diversity of products was one of the positive points presented by the national industry.
"Consecutive presence in nine editions, added to the good image that the country has acquired due to quality products, high technology and accessible prices resulted in a significant demand for Brazilian products. Apart from that, strategic communication by the Abimo during the event also resulted in a good number of international visitors to the pavilion," said Paula, in a press statement disclosed by the Abimo.
Last year, 51 companies participated in the fair, totalling US$ 5.2 million in business at the event and US$ 32 million in deals in 2010. In this edition, the Brazilian pavilion covered an area of 558 square meters and received visitors from over 100 countries.
In the four days of the event, the companies sold more than US$ 3 million in medical and hospital products. According to the manager at Abimo, the number of visitors to the event dropped, but that did not affect negotiations. "We noticed fewer visitors, but the percentage of decision-making professionals remained high. This may be seen in the greater business perspectives for the coming 12 months as against the volume negotiated last year."
Among the companies that participated in the Medica, several already export to the Arab market, like Fanem, Sismatec, Ibramed, Takaoka and Wem, among others.
Participation of the Brazilian group was the result of a partnership between Abimo and the Brazilian Export and Investment Promotion Agency (Apex-Brasil). The companies are part of the Brazilian Medical & Dental Devices project, which supports 138 companies in the sector, promoting participation in trade missions, international fairs and foreign trade training programs. The target behind the project is to export US$ 124 million in 2010 and US$ 139 million in 2011.
*Translated by Mark Ament
