São Paulo – The 9th ExpoAzeite will include a lecture on Arab olive oil that is being organized by the Arab Brazilian Chamber of Commerce. “Olive Oil in the Arab World: The Major Discovery for the Brazilian Market” is scheduled for July 11, the fair’s second day, at 1:30 pm, at Palácio de Exposições do Anhembi, in São Paulo. Registrations are open and cost BRL 50 (USD 13.36) for the two days of the event.
Arab Chamber International Business executive Fernanda Baltazar will speak on the quality of the Arab olive oil, which are still little known in Brazil, specially the products coming from North African countries such as Tunisia, Morocco, Algeria and Egypt, plus Palestine and Lebanon, in the Middle East.
“We want to show the market potential of the Arab countries, which offer extreme high-quality products with competitive prices, but that are still little known by the Brazilian consumer; we also aim to demystify the olive oil market, dispelling the notion that quality products only come from Europe; in fact, many Arab brands have been awarded for their outstanding quality,” said Baltazar.
“We wish to bring attention to the Arab olive oil and encourage the consumer and importer to buy the Arab products, to create this demand in the country; we will also talk about the need to register the products with MAPA (Ministry of Agriculture, Livestock and Supply),” said the Arab Chamber’s advisor to the presidency for strategic affairs, Tamer Mansour.
In addition to the lecture, the Arab Chamber, alongside Tunisia’s embassy, will set up an exhibition stand with several Tunisian olive oils during the fair’s two days, so visitors and importers can get to know some of the brands from the country, which is one of the world’s largest olive oil producers.
Amine Sayeb, the First Secretary of the Embassy of Tunisia, said that “this is an opportunity to present the Tunisian olive oil to the Brazilian consumer.” According to him, the product’s already on the shelves of supermarket Carrefour and some importing companies.
ExpoAzeite is the first event focusing solely on olive oil and has the support of the Ministry of Agriculture, Livestock and Supply (MAPA). For further information check out the event’s website.
Quick info
“Olive Oil in the Arab World: The Major Discovery for the Brazilian Market”, at ExpoAzeite
July 11, at 1:30 pm
Palácio de Exposições do Anhembi
Av. Olavo Fontoura, 1209 – São Paulo
BRL 50 (USD 13.36)
www.expoazeite.com.br
Translated by Sérgio Kakitani
