São Paulo – Saudi brand Honayda will have its items on display at luxury department store Harrods, in London, England, as of August 22, according to a story released on the Arab News website based on the information disclosed by Honayda. The creation of the brand’s pieces is led by creative director Honayda Serafi, the company’s founder.
“Proudly announcing that Honayda’s latest collection is now showcased at one of the world’s most iconic department stores, Harrods,” says Honayda’s Instagram, noting this will be the first time a Saudi designer brand will have its collection in the store.
According to Honayda, a curated selection of one-of-a-kind pieces will be on display on the eveningwear floor of Harrods. The items are part of the “A charm from Afghan” collection. The Saudi brand has already dressed celebrities such as Priyanka Chopra Jonas, Lupita Nyong’o, Ashanti, and Eve at major events.
Translated by Elúsio Brasileiro
