Sarah Hiaty created an Arab women’s clothing brand to cater to customers in Brazil and elsewhere. Style draws attention and gains followers online.
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Brazilian company started implementing measures for the environment in its production even before it was a hot topic. At COP28 in the United Arab Emirates, the company was a highlight in textiles.
Following her first lecture in the United Arab Emirates, Camila Rocha started serving customers in the Middle East. She now lives in Qatar and helps men and women develop their personal, professional and social potential.
The founder of jewelry brand Paola Vilas; the fashion exports specialist, Camila Fogaça; and the Marketing & Content director of the Arab Brazilian Chamber, Silvana Gomes, spoke about their experiences in exporting fashion products, such as jewelry and footwear, at an event at São Paulo college ESPM.
Born in Minas Gerais and of Scottish descent, she has already showcased her creations in Lebanon and Saudi Arabia. She intends to internationalize the brand and sell it to a department store in Dubai.
The second edition of Middle East Fashion Week (MEFW) will take place from November 7 to 10 in the Arab emirate. Registration for designers is open until October 10.
The Honayda brand, under the creative direction of Honayda Serafi, will have its items marketed in the eveningwear area of the famous London luxury department store from August 22.
Regional and international designers will participate in the Arab Men’s Fashion Week from January 28 to 30 in Dubai Design District.
The protagonist Emily Cooper, played by actress Lily Collins, wears a green jacket by Lebanese designer Elie Saab in the first episode of the new season of the Netflix series.
Lina Mane participated in the SHEIN X program held by China’s online retailer Shein with young fashion designers.
Noura Sulaiman, from Riyadh, caught the attention of the global fashion scene after one of her creations was used in the campaign for the film by the singer Halsey.
This will be the first point of sale the company will have abroad. The clothes by the atelier will be uniquely at the AAVVA store in the UAE. The deal was closed during the Arab Fashion Week, an online event that took place last October.
The fashion designer sells his garments in haute-couture shops in the UAE, Kuwait, Morocco, Egypt, Qatar, and Saudi Arabia. His participation in the Arab Fashion Week could give more visibility to the label in the Arab market.
An agreement was reached this Tuesday at the Arab Brazilian Chamber of Commerce in São Paulo. An Egyptian importer is bringing the franchise into 17 other markets.
