São Paulo – Representatives of organizations of Brazil’s coffee sector met online with Saudi importers on Tuesday (22). The meeting was attended by representatives of the Brazilian Coffee Exporters Council (Cecafé), Brazil’s Ministry of Agriculture, Livestock and Supply (MAPA), Brazil Specialty Coffee Association (BSCA), and importers Hussain Al Musa and Emad Almasri.
The institutions have worked on promoting the Brazilians coffee in the Saudi market, Cecafé CEO Marcos Matos told ANBA. At the meeting, Matos took the opportunity to invite the importers to visit coffee-growing regions in Brazil, so that they can see up close the daily life of the country’s producers and see the sustainability and high-quality practices of Brazilian coffees.
Brazilians are planning to arrange for the visit of the traders during next year’s season, when the health situation is expected to be better. BSCA director Vanusia Nogueira said the specialty coffee association could help organize the trip to the farms.
Leading the meeting was Brazil’s agricultural attaché in Riyadh, Marcel Moreira Pinto, and the coordinator of Branding and Exporting Culture of the Department of Trade and Investment Promotion (DPR) at MAPA, Carolina Eufêmia Aquino de Sá.
Saudi preferences
According to the Saudi buyers, the major coffee supplier to the Arab country is now Ethiopia. They pointed out that the fruity and chocolate hints of the African coffee are local preferences.
Cecafé president Nicolas Rueda believes there’s room to show the diversity of the sensory profile of Brazilian coffees. “We have the challenge to present the diversity of Brazilian coffees, which we’ll take on gladly, and we’re interested in learning more about the Saudi Arabian market on things such as the importance of small packages for local coffeeshop chains, as well as take this learning from Saudi importers to work on a good promotion based on their guidelines,” Rueda points out.
Translated by Guilherme Miranda
