Brazilian companies take part in event in Malaysia at a booth organized by the Halal do Brasil project. One company closed a sale at the event, while buyers showed interest in coffee.
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Statistics body Conab projects national coffee production at 67.6 million bags, up 19.6% from last year and the highest level in the historical series.
Xodó da Amazônia’s açaí coffee drew interest from Arab importers at business meetings held in São Paulo last month. The company is banking on the product’s sustainability to export.
The supermarket chain combining retail and wholesale was created in Brazil. In Morocco, it is operated by a group that also owns the rights to other major retail brands.
For Rasmi Al-Mallah, general manager of distributor SKM Tejaree, price is key to doing business with Brazilian companies.
With a positive biennial cycle, expanded planting area, and higher productivity, national crop agency Conab estimates Brazil’s coffee production at 66.2 million bags, surpassing the 2020 record.
Founded 14 years ago by architect Maria Carolina Freire, the coffee brand is sold at select locations in Brazil and has even reached Saudi Arabia. The beans are grown on a historic farm in southern Minas Gerais.
Coffee consumption in the UAE exceeds USD 3.2 billion, while Saudi Arabia has over 5,000 branded cafés. Businesses in this sector are expected to gain momentum at a trade fair in January.
In January of this year, USD 60.2 million were exported, mainly in beef, chicken, and sugar.
Business expectations of Brazilian producers were set after B2B meetings at the event, which ended on Wednesday (12) in the United Arab Emirates.
A delegation will attend B2B meetings, visit a trade fair, and conduct technical visits to roasteries later week.
Arab countries are among the top buyers of Brazil’s agribusiness, according to the country’s National Confederation of Agriculture. The agribusiness GDP is expected to grow by 2% this year.
Sugar and mate round off the list of leading products sold by Brazil to the Arab country. Year-to-date exports surpassed the 2023 results by nearly 400%.
Food companies will participate in the ADIFE exhibition in the capital of the United Arab Emirates. It’s an opportunity to expand the presence of products and brands in the Gulf region.
