The supermarket chain combining retail and wholesale was created in Brazil. In Morocco, it is operated by a group that also owns the rights to other major retail brands.
Browsing: coffee
For Rasmi Al-Mallah, general manager of distributor SKM Tejaree, price is key to doing business with Brazilian companies.
With a positive biennial cycle, expanded planting area, and higher productivity, national crop agency Conab estimates Brazil’s coffee production at 66.2 million bags, surpassing the 2020 record.
Founded 14 years ago by architect Maria Carolina Freire, the coffee brand is sold at select locations in Brazil and has even reached Saudi Arabia. The beans are grown on a historic farm in southern Minas Gerais.
Coffee consumption in the UAE exceeds USD 3.2 billion, while Saudi Arabia has over 5,000 branded cafés. Businesses in this sector are expected to gain momentum at a trade fair in January.
In January of this year, USD 60.2 million were exported, mainly in beef, chicken, and sugar.
Business expectations of Brazilian producers were set after B2B meetings at the event, which ended on Wednesday (12) in the United Arab Emirates.
A delegation will attend B2B meetings, visit a trade fair, and conduct technical visits to roasteries later week.
Arab countries are among the top buyers of Brazil’s agribusiness, according to the country’s National Confederation of Agriculture. The agribusiness GDP is expected to grow by 2% this year.
Sugar and mate round off the list of leading products sold by Brazil to the Arab country. Year-to-date exports surpassed the 2023 results by nearly 400%.
Food companies will participate in the ADIFE exhibition in the capital of the United Arab Emirates. It’s an opportunity to expand the presence of products and brands in the Gulf region.
Retailers from the Asian country are participating in the Buyer Project in São Paulo this week and compare products from Brazil to the United States’ and the European Union’s.
Out of Brazil’s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecafé reported. Industry leaders say growth prospects are good.
Investments in the Al-Baha region include coffee cultivation and a fruit nursery aimed at reducing dependence on imported food.
