So said Brazil’s Specialty Coffee Association following a trade mission and a participation at the World of Coffee Dubai in January.
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The coffee shop chain will open new points of sale in the first half of 2024 in Dubai, Saudi Arabia, and Egypt. The company aims to have 1,500 units abroad and 350 in Brazil by 2028, with a total revenue of USD 350 million.
The renewed sector project between the Brazilian Association of Specialty Coffees and ApexBrasil has Middle East countries as priority markets, in addition to Asian nations. Interest in the product grew after Expo 2020.
American Trader director Pryscilla Rolim and Raízes do Campo director-general spoke with ANBA about the internationalization process of the brand that centralizes the work of several agroecological cooperatives across Brazil and makes coffee, juices, rice, chocolates, and other products.
The 24% growth will be driven by soybeans, maize and cotton, Brazil’s Agriculture Ministry reported.
Brazil exported 506,000 60-kg bags from January to May 2023, up 50.2% from a year earlier.
Executives from Brazil and other countries discussed coffee sector opportunities for producers and industrialists. For them, the future lies in exploring the potential of other products containing caffeine. Items range from energy drinks to cosmetics.
In an interview with ANBA, lieutenant governor and secretary for Economy Development of Rondônia, Sérgio Gonçalves, said these are the state’s products whose exports have the highest potential to grow.
For the first time with a country pavilion at the International Exhibition of Agriculture in Morocco, Brazilian companies stood out with products such as açaí and pepper. Machinery and fertilizers were also showcased.
Kaly syrup and Meridiano coffee are Brazilian brands that have won costumers in the Arab region. The companies’ sale executives talked about how they entered and grew in the market.
Representatives of 11 Brazilian companies are in the United Arab Emirates to participate with the Arab Brazilian Chamber in the Gulfood food and beverage show, which starts in Dubai this Monday (20).
Coffee was among the top 15 exports from Brazilian agribusiness to the Arab countries in 2022. Of the list, coffee saw the highest price increase, up 88% from 2021.
Part of the proceeds from coffee grown by a Lebanese will be funneled to help the Syrian people. For each Yalla Yalla pack bought, roasting business Tocaya will donate BRL 5 to the Arab country through the UN World Food Programme.
Ayman Ghanam opened Projeto Açaí in 2017. The businessman has already lived in Brazil and took the country’s influences to the family business in the UAE.
