São Paulo – Consumers from Japan, Korea, Germany, Spain, France and Portugal already know the brand products, made out of raw material from the Amazon. The list of clients may include the Arab countries in future, including the United Arab Emirates. Established in 1967, in Belém, the capital of the state of Pará, Juruá has around 100 cosmetics in its line of products, being the most famous those made using honey, among them soap, shampoo and moisturising creams. “Up to now, they are the most sold,” explained the Sales director at the company, Sônia Busman.
Currently, the brand articles may be found mainly in natural product shops in around 20 Brazilian cities. Abroad, Japan and Korea are the strongest markets for Juruá, which is also growing in countries like France. “We sold all the products we had taken to the last Brazil Salon in Paris, in October last year,” said Sônia. “And we still supply products to Spa Beauty Amazônia, also in Paris,” she added.
How does the brand expect to grow abroad? Investing in new and promising markets. “We are greatly interested in the Arab countries, mainly in the Emirates,” said the executive.
Juruá has a factory and four of its own shops in Belém, all installed at tourist points, like, for example, the Station of the Docks, a gastronomic and cultural complex installed in the area that contained the ancient port of the capital of the state of Pará. There is also a virtual shop (www.produtosjurua.com.br).
Current production is around 10,000 items a month. Apart from cosmetics made from honey, the brand also makes products like assai shampoos and soap and andiroba and copaíba soap, cupuassu oil and guarana conditioner, all using raw materials from the Amazon.
The company started becoming better known in the country in the 1970s, when actress Tônia Carrero was given brand products as a gift by Eneida de Moraes. From then on, famous Brazilian actresses like Vera Fischer, Regina Duarte and Cláudia Raia have already said they have used and appreciated the cosmetics.
Having been established due to the arrival of Italian immigrant Francisco Filizzola in the state of Pará, more specifically to the region of the Juruá River, the enterprise is currently in the hands of the third generation of the family. It was Filizzola who developed the formulas for the products, which he used to give as presents, and the establishment of the company was promoted by his daughter, Izabel Filizzola. Izabel’s daughters are currently managing the business, but with the help of the fourth generation of entrepreneurs in the family. “Our pharmacist, Damaris Busman, is Izabel’s granddaughter,” explained Sônia.
Among the items established by the pharmacist are products like Brazil nut moisturising cream and priprioca and Amazon flower scents. They are all developed targeting growth on the foreign market and aiming at promoting the name of the most famous forest in the world.
*Translated by Mark Ament
