Sales from Brazil set a new record high in 2023, and trade with Middle East and North Africa states expanded. Egypt and the UAE are some of the leading partners of Brazil.
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The main factors driving the 20% growth in exported revenue were exchange rate, ideal weather, and increased consumption.
Representatives of 10 Brazil-based fruit firms are on a trade mission to the Middle East to get to know the particulars of its market. The trip is promoted by Abrafrutas and Apex-Brasil and supported by the Arab Brazilian Chamber.
B2B is part of Apex-Brazil Fruit industry Buyers Project. Event was last Thursday in São Paulo and brought together 28 Brazilian companies and 16 buyers from 13 countries, including Jordan, Lebanon, and the UAE.