Five Arab countries were represented in a pavilion organized by the Arab-Brazilian Chamber of Commerce at the food industry exhibition. Companies including Tunisia’s Riviere d’Or olive oil and Lebanon’s Sahtayn Foods found new retail channels at Anuga.
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The Unidos pelo Líbano (UPL) association is raising funds to purchase medicines, food, and blankets to be sent to Lebanon. The Arab country has around one million displaced people amid the conflict in the Middle East.
Already known to Brazilian consumers, Carob House makes a carob bar as an alternative to chocolate and has set up a base in Switzerland to expand its vegan products internationally. The raw material comes from a tree native to the Mediterranean.
Amid attacks on Arab countries in the context of the conflict between Iran, the United States, and Israel, the Arab-Brazilian Chamber of Commerce’s vice president of International Relations and secretary-general, Mohamad Orra Mourad, says the main concern is people and that the institution is available to help maintain the flow of supplies to the region.
The country’s government has implemented a special social program for the holy month, offering basic goods at subsidized prices, along with free food distribution and cash transfers to vulnerable families.
Brazil’s participation in the Food Africa fair, a trade mission, and an institutional agenda drove its presence in Egypt this December, led by the Arab-Brazilian Chamber. Companies expect USD 53 million in business from the Cairo event.
Representatives from the Arab country visited São Paulo in search of business opportunities and partnerships with Brazilian firms.
The Market Intelligence Department of the Arab-Brazilian Chamber of Commerce took fourth place at the Halal Technical-Scientific Congress with a study on the food sector in Arab countries.
The rise in prices compared to August was driven mainly by food. The largest decline was observed in fuel prices.
The head of the institution’s office in Dubai showcased Brazil’s know-how and potential in producing food and beverages fit for Muslim consumption at one of the world’s largest food fairs.
Brazilian company Alimentos Halal Brasil has already distributed more than 50 copies of a guide that instructs restaurants, hotels, and buffets on procedures for serving food to Muslims.
The Arab-Brazilian Chamber is organizing events focused on agrifood companies in Belo Horizonte on July 1 and in Uberlândia on July 3. Registration is open.
TIC Quality Control is expected to open a branch in São Paulo in the second half of the year to offer quality control and inspection services to Brazilian companies.
Leaders from the Arab-Brazilian Chamber say the moment is favorable for Arab olive oil sales in Brazil due to the tax exemption the country has granted on these products. The institution is supporting the participation of companies from the UAE, Tunisia, and Egypt at the APAS Show 2025.
