The El Sheikh Group does not ship product to Brazil, but its CEO asserts that the country has the potential to be one of its biggest markets, alongside China.
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Products from five Arab countries are featured at the Anuga Select Brazil trade show taking place in São Paulo from this Tuesday (7) to Thursday (9). The Arab Chamber is organizing Arab participation, with items including Tunisian olive oils, Lebanese soda, UAE dates.
A debate on the potential of the Muslim food and beverage market held at the Anuga Select Brazil exhibition shows that the country must add value to its export chain.
The Middle East’s largest food and beverage trade fair will be held in Dubai from January 26 to 30 across two exhibition halls.
The head of the institution’s office in Dubai showcased Brazil’s know-how and potential in producing food and beverages fit for Muslim consumption at one of the world’s largest food fairs.
Companies from the Arab country participate in the retail sector fair seeking clients in Brazil. They say their product can offer competitive prices thanks to tariff reductions.
In a lecture given on Wednesday (9) at the Anuga Select Brazil fair in São Paulo, International Halal Academy professor Alessandra Frisso presented the profile of Islam followers in terms of consumption and highlighted how they are strongly integrated into the digital world.
Exhibitors at the Anuga Select Brazil trade fair want to enter the Brazilian market with dates, olive oils, and spices, but they need local partners who understand consumer preferences and know where the customers are.
The North African family-owned company showcases its olive oils at the Anuga Select Brazil trade fair, aiming to compete with top European suppliers in the Brazilina market.
The exhibition kicked off on Tuesday (8), showcasing the strength of Brazil’s food industry and the country’s growth plan as a supplier of processed goods, not just commodities. Arabs from countries like Palestine and Saudi Arabia are exhibiting in sectors where Brazil is not self-sufficient: dates and olive oils.
The trade fair will take place from April 8 to 10 in São Paulo. Exhibitors from Arab countries will showcase dates and olive oils at the Arab-Brazilian Chamber of Commerce booth.
The Halal do Brasil Project held a special event at the world’s largest food and beverage show to present products made in Brazil for the Muslim market.
The world’s biggest food show will feature a stand with Brazilian products and a special menu of dishes with typical flavors from the country. At the Global Halal Conference, the project will present the differentials of Brazil’s halal products.
The group will include certifiers and aim to spread knowledge about the market and halal certification, among other tasks. The project seeks to boost exports of halal food from Brazil.
