Syrian chocolates are expected to start being exported to Brazil, while a Tunisian date company is in advanced talks for new deals. These are among the results of Arab companies’ participation in a space organized by the Arab-Brazilian Chamber in the São Paulo trade fair.
Browsing: Apas Show
Representatives from strawberry, potato and date companies said on the second day of exhibiting at APAS Show that they are close to closing deals with the Brazilian market.
Two Syrian chocolate brands, Rollana and Alvido, are being introduced to Brazilian retailers at APAS Show in São Paulo. Featuring assorted chocolates and wafers, the goal is to distribute the products across Latin America, starting with Brazil.
The 21 companies from Tunisia, Egypt and Syria exhibiting at APAS Show in a space organized by the Arab-Brazilian Chamber are finding favorable market conditions for sales, with the U.S. dollar weaker in Brazil.
The trade fair kicked off on Monday (18) with a debate on the new workweek model during the opening ceremony, attended by Brazil’s Vice President Geraldo Alckmin.
Brazil’s leading retail trade show will feature exhibitors showcasing chocolates, dates, olive oils, and frozen fruits at two booths organized by the Arab-Brazilian Chamber of Commerce.
At an event held at the Arab-Brazilian Chamber of Commerce in São Paulo, exporters from the Arab country showcased recipes made with olive oil and dates.
The supermarket trade show ended on Thursday (15) in São Paulo with high attendance and strong interest in the booths organized by the Arab-Brazilian Chamber, which featured exhibitors from Tunisia, the United Arab Emirates, and Egypt.
Exhibiting brands from Egypt showcased products like garlic, and frozen strawberries and vegetables at the trade fair in São Paulo. Encouraged by the contacts made and deals initiated, they plan to return.
Companies from the Arab country participate in the retail sector fair seeking clients in Brazil. They say their product can offer competitive prices thanks to tariff reductions.
Tunisian date producers at the APAS Show are betting on Brazil’s growing local demand to expand exports.
Experts from the São Paulo Supermarket Association say the presence of imported products has grown in Brazilian stores and that the organization is working to facilitate their entry. A survey shows that Brazilian consumers are changing habits due to climate change.
TIC Quality Control is expected to open a branch in São Paulo in the second half of the year to offer quality control and inspection services to Brazilian companies.
Leaders from the Arab-Brazilian Chamber say the moment is favorable for Arab olive oil sales in Brazil due to the tax exemption the country has granted on these products. The institution is supporting the participation of companies from the UAE, Tunisia, and Egypt at the APAS Show 2025.

