As Muslim population and economy grow, the market focused on them thrives and drives up halal certification, experts pointed out in workshop in Dubai.
Browsing: Apex
In Brasília, Arab Brazilian Chamber of Commerce executives reached out to different agencies to coordinate actions for the Syrian population. The country was hit by an earthquake earlier this month.
Taking office as Minister of Development, Industry, Commerce, and Services this Wednesday (4), the Vice President of the Republic, Geraldo Alckmin, said he would work with Apex to reposition Brazil’s image in the world.
The trade show took place in the UAE, and Brazil’s participation was supported by industry project Beautycare Brazil. The event is expected to lead to USD 50 million worth of deals in the next 12 months.
The growing population in urban areas has been one of the drivers of the change in Arab consumption, said an economist during event on the region’s market and halal certification.
As açaí brands get increasingly present in the UAE, a Brazilian chef believes that cassava could also play a greater role in the region. The food was the highlight of a cooking show held in the Brazil Pavilion at Expo 2020 Dubai.
In a signed article, Apex-Brasil Business director Lucas Fiuza details the current state of economic relations between Brazil and the Arab countries and says that the regions must tap their full investment potential.
The government agency works in fostering exports and intends to train micro and small businesses as halal product suppliers. Augusto Pestana discussed the topic in the Global Halal Brazil forum.
In a lecture on Wednesday (24), Arab Chamber executives went over the importance of determining what stage of internationalization businesses are in before they can enter the Arab market.
The agency’s new president Sergio Segovia visited the Arab Brazilian Chamber this Friday and talked to its leaders about their joint work. Segovia told ANBA that he’s developing a new strategic plan to make APEX-Brasil more efficient.
The great Brazilian result in the UAE fair was driven by the meat sector, followed by grains and processed foods.
The beauty industry show this week in Dubai featured 42 companies from Brazil, with support from the Arab Chamber. An additional USD 18.7 million in deals might come to fruition over the next 12 months.
The organization took over 15 digital influencers to get to know Brazil’s pavilion at trade expo BeautyWorld Middle East, which ended this Thursday in Dubai. The pavilion hosted 42 exhibiting companies.
