“Business and Trends in the Arab World” discussed opportunities for exporters of personal care products last Saturday (26) in an event with industry entrepreneurs who are exhibiting at the Beautyworld Middle East fair this week.
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The trade show took place in the UAE, and Brazil’s participation was supported by industry project Beautycare Brazil. The event is expected to lead to USD 50 million worth of deals in the next 12 months.
For the secretary-general of the Islamic Chamber, Brazil could grow its halal market in sectors such as tourism and cosmetics. The executives were received at the Arab Brazilian Chamber headquarters in São Paulo.
Data from the first half of 2021 shows hair care products and deodorants boosted the upward situation.
Yamá Cosméticos broke into the hair product market in Qatar. The 53-year-old company started targeting the Arab market in 2018, when it participated in a beauty trade show in Dubai, UAE.
The Middle East beauty industry has faced up an online reality check as part of its efforts to adapt to post-pandemic consumption.
Purchases went up 80% for supermarkets, 11% for health products, and 83% for beauty and toiletry items.
Silk Express is a formaldehyde-free hair-straightening product line by Vitta Gold. The Brazilian cosmetics company has exported to Arabs since 2012.
The Brazilian cosmetics company’s licensee in the region, Millennial Capital, announced the third outlet in the emirate.
