Quarantine drives up online shopping in Brazil

Purchases went up 80% for supermarkets, 11% for health products, and 83% for beauty and toiletry items.

From the Newsroom
newsroom@anba.com.br

São Paulo – The quarantine designed to flatten the new coronavirus contagion curve is causing Brazilians to do more shopping online. So says a study from ecommerce market intelligence firm Compre&Confie and the Brazilian E-Commerce Association (ABComm), comparing February/March shopping in 2019 and 2020.

Supermarket shopping was up 80% year-on-year, while sales of health products soared by 111%, and beauty and toiletry item sales climbed 83%.

Conversely, sales plummeted when it comes to photo and video cameras and drones, down 62%, video games, down 37%, electronics, down 29%, and automobiles, down 20%.

According to ABComm, the industry is already concerned over logistics and measures that might restrict delivery in cities.

Translated by Gabriel Pomerancblum

Nicolas Guyonnet/Hans Lucas/AFP

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