The trade show took place in the UAE, and Brazil’s participation was supported by industry project Beautycare Brazil. The event is expected to lead to USD 50 million worth of deals in the next 12 months.
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After establishing itself in the region as a supplier of hair straightening solutions, the Brazilian company is now expanding to market other products, especially for wavy and curly hair.
The United Arab Emirates expo is the region’s biggest beauty industry show. It had already been rescheduled for August. Now, it has been put off until November.
The Arab Chamber decided to cancel the corporate tour scheduled for June due to coronavirus concerns.